Microsoft has sealed what would be referred to as one of the boldest deals; the $26 billion purchase of LinkedIn. The acquisition of the online networking company first came into the limelight in June before gaining the European Union approval on 6 December and after winning a purported bidding war with Salesforce.com. At some point, Salesforce.com argued that Microsoft’s acquisition of LinkedIn would give the company so much power in the CRM market. However, the argument was watered down by the regulators thus endorsing Microsoft’s move.
In acknowledgment of the duo’s move, LinkedIn’s CEO Jeff Weiner wrote, “We’ve been able to see first-hand the level of innovation being driven at scale — in artificial intelligence, machine learning, the cloud, devices, and more. We’ve also had the chance to build a deeper relationship with Satya and the Microsoft leadership team, and to witness the strategic and cultural shifts they are driving, and the impressive traction they are seeing as a result.”
But the day-to-day operations will necessarily remain unchanged
Within a very competitive market, Microsoft, which is headquartered outside Seattle, is optimistic of being able to use the social network’s professionalism in improving its software for salespeople. The tech firm will also be able to build new applications that combine LinkedIn’s data to enhance its products while at the same time prevent competitors from utilizing the same data.
However, Weiner was quick to confirm that LinkedIn’s leadership team will stay in place and the day-to-day operations will remain unchanged. Nonetheless, Microsoft has a tall order of making a real appeal to those who are disgruntled with its move. Besides, the internet giant has also had a tarnished reputation in corners of the technology industry. It has previously been referred to as a ferocious opponent to technologies built outside of its orbit.
But Microsoft seems to have its plans well laid out
Indeed, Microsoft, which has about 470 million members does battle in the CRM space with its Dynamics product. However, from the look of things, it seems ready to accelerate LinkedIn’s growth. It has limited the integration of the two companies, a move that will help sustain LinkedIn’s culture and team. The linking of the two companies is apparently under Weiner.
Microsoft’s Chief Executive Satya Nadella says that they are optimistic and energized of being able to win the journey ahead. Meanwhile, Microsoft’s stock was trading at $61.97 witnessing an increase of$0.96 or 1.57%
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