Contrasting CSS Industries (CSS) & Kirkland’s Home (NASDAQ:KIRK)

Kirkland’s Home (NASDAQ: KIRK) and CSS Industries (NYSE:CSS) are both small-cap retail/wholesale companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, earnings, profitability, analyst recommendations, risk and valuation.

Earnings & Valuation

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This table compares Kirkland’s Home and CSS Industries’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Kirkland’s Home $634.12 million 0.24 $5.29 million $0.38 25.11
CSS Industries $322.43 million 0.49 $28.50 million $1.41 12.35

CSS Industries has lower revenue, but higher earnings than Kirkland’s Home. CSS Industries is trading at a lower price-to-earnings ratio than Kirkland’s Home, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

93.3% of Kirkland’s Home shares are held by institutional investors. Comparatively, 81.1% of CSS Industries shares are held by institutional investors. 7.8% of Kirkland’s Home shares are held by company insiders. Comparatively, 3.9% of CSS Industries shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.


This table compares Kirkland’s Home and CSS Industries’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Kirkland’s Home 0.84% 4.59% 2.21%
CSS Industries -0.96% 4.51% 3.64%

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Kirkland’s Home and CSS Industries, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kirkland’s Home 0 0 3 0 3.00
CSS Industries 0 1 0 0 2.00

Kirkland’s Home presently has a consensus price target of $13.33, suggesting a potential upside of 39.76%. CSS Industries has a consensus price target of $31.50, suggesting a potential upside of 80.83%. Given CSS Industries’ higher possible upside, analysts clearly believe CSS Industries is more favorable than Kirkland’s Home.

Volatility and Risk

Kirkland’s Home has a beta of 1.1, suggesting that its share price is 10% more volatile than the S&P 500. Comparatively, CSS Industries has a beta of 1.15, suggesting that its share price is 15% more volatile than the S&P 500.


CSS Industries pays an annual dividend of $0.80 per share and has a dividend yield of 4.6%. Kirkland’s Home does not pay a dividend. CSS Industries pays out 56.7% of its earnings in the form of a dividend.


Kirkland’s Home beats CSS Industries on 9 of the 16 factors compared between the two stocks.

About Kirkland’s Home

Kirkland's, Inc. operates as a specialty retailer of home décor and gifts in the United States. The company's stores provide various merchandise, including framed arts, mirrors, wall décors, candles and related items, lamps, decorative accessories, accent furniture, textiles, garden-related accessories, and artificial floral products. Its stores also offer an assortment of holiday merchandise in seasonal periods, as well as items that are suitable for gift-giving. The company operates its stores under the Kirkland's, Kirkland's Home, Kirkland's Home Outlet, Kirkland's Outlet, and The Kirkland Collection names in various off-mall venues comprising lifestyle centers, power strip centers, outlet centers, and freestanding locations, as well as enclosed malls. As of March 16, 2018, it operated 420 stores in 36 states. The company also sells its products through its Website. Kirkland's, Inc. was founded in 1966 and is based in Brentwood, Tennessee.

About CSS Industries

CSS Industries, Inc., a consumer products company, designs, manufactures, procures, distributes, and sells seasonal, celebrations, and craft social expression products principally to mass market retailers in the United States and Canada. Its craft and celebrations consumer products include craft ribbon and buttons, sewing patterns, infant products, journals, all occasion boxed greeting cards, gift card holders, gift bags, gift wrap, floral accessories, memory books, scrapbooks, stationery, stickers, and other gift and craft items. The company's seasonal consumer products comprise Christmas products, such as packaging ribbon and bows, boxed greeting cards, gift tags, gift card holders, gift bags, gift wraps, tissue papers, and decorations; Valentine products consisting of classroom exchange Valentine cards and other related Valentine products; Easter product, including Easter egg dyes and related Easter seasonal products; and back-to-school products, such as teachers' aids and other learning oriented products. CSS Industries, Inc. offers its products principally under the Paper Magic, Berwick, Offray, C.R. Gibson, McCall's, Butterick, Kwik Sew, Vogue Patterns, Markings, Stepping Stones, Tapestry, Seastone, Dudley's, Eureka, Stickerfitti, Favorite Findings, and La Mode brand names. The company sells its products to mass market retailers, discount department stores, specialty chains, warehouse clubs, drug and food chains, dollar stores, office supply stores, and retail teachers' stores, as well as to independent card, gift, and floral shops through account sales managers, sales representatives, product specialists, and a network of independent manufacturers' representatives. The company was founded in 1923 and is headquartered in Plymouth Meeting, Pennsylvania.

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