Critical Review: Blackridge Technology International (OTCMKTS:BRTI) and Whirlpool (WHR)

Blackridge Technology International (OTCMKTS:BRTI) and Whirlpool (NYSE:WHR) are both industrial products companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, earnings and analyst recommendations.

Institutional & Insider Ownership

93.9% of Whirlpool shares are owned by institutional investors. 34.5% of Blackridge Technology International shares are owned by company insiders. Comparatively, 2.8% of Whirlpool shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares Blackridge Technology International and Whirlpool’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Blackridge Technology International $80,000.00 261.09 -$15.34 million N/A N/A
Whirlpool $21.25 billion 0.36 $350.00 million $13.74 8.75

Whirlpool has higher revenue and earnings than Blackridge Technology International.


This table compares Blackridge Technology International and Whirlpool’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Blackridge Technology International -8,904.78% -722.93% -174.97%
Whirlpool -2.95% 23.93% 5.18%

Analyst Recommendations

This is a summary of recent ratings and target prices for Blackridge Technology International and Whirlpool, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Blackridge Technology International 0 0 0 0 N/A
Whirlpool 1 7 4 0 2.25

Whirlpool has a consensus target price of $144.88, suggesting a potential upside of 20.46%. Given Whirlpool’s higher possible upside, analysts plainly believe Whirlpool is more favorable than Blackridge Technology International.


Whirlpool pays an annual dividend of $4.60 per share and has a dividend yield of 3.8%. Blackridge Technology International does not pay a dividend. Whirlpool pays out 33.5% of its earnings in the form of a dividend. Whirlpool has raised its dividend for 7 consecutive years.

Volatility and Risk

Blackridge Technology International has a beta of 0.6, indicating that its stock price is 40% less volatile than the S&P 500. Comparatively, Whirlpool has a beta of 1.51, indicating that its stock price is 51% more volatile than the S&P 500.


Whirlpool beats Blackridge Technology International on 11 of the 14 factors compared between the two stocks.

Blackridge Technology International Company Profile

BlackRidge Technology International, Inc. develops, markets, and sells cyber security solutions for protecting enterprise networks and cloud services in the United States. Its network and server security products are based on its patented Transport Access Control technology that are designed to isolate, cloak, and protect servers and cloud services, and segment networks for regulatory compliance. The company's products are used in enterprise and government computing environments, the industrial Internet of Things, and other cloud service providers and network systems. BlackRidge Technology International, Inc. was founded in 2010 and is headquartered in Reno, Nevada.

Whirlpool Company Profile

Whirlpool Corporation manufactures and markets home appliances and related products. It operates through four segments: North America; Europe, Middle East and Africa; Latin America; and Asia. The company's principal products include laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers, and other small domestic appliances. It also produces hermetic compressors for refrigeration systems. The company markets and distributes its products primarily under the Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, and Hotpoint. Whirlpool Corporation sells its products to retailers, distributors, dealers, builders, and other manufacturers. The company was founded in 1898 and is headquartered in Benton Harbor, Michigan.

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