Short Interest in The Rubicon Project Inc (NYSE:RUBI) Expands By 66.0%

The Rubicon Project Inc (NYSE:RUBI) saw a large increase in short interest in July. As of July 15th, there was short interest totalling 1,530,900 shares, an increase of 66.0% from the June 15th total of 922,200 shares. Based on an average daily volume of 812,500 shares, the days-to-cover ratio is currently 1.9 days. Approximately 3.6% of the shares of the stock are sold short.

Several analysts recently weighed in on the company. ValuEngine lowered Viewray from a “buy” rating to a “hold” rating in a research note on Wednesday, April 24th. B. Riley set a $15.00 price objective on Marine Products and gave the company a “hold” rating in a research note on Wednesday, April 17th. Finally, Zacks Investment Research lowered Hallmark Financial Services from a “buy” rating to a “hold” rating in a research note on Thursday. Five research analysts have rated the stock with a buy rating, The Rubicon Project presently has a consensus rating of “Buy” and an average target price of $7.42.

The Rubicon Project stock traded up $0.49 during trading hours on Friday, hitting $7.72. The stock had a trading volume of 956,847 shares, compared to its average volume of 706,214. The company has a current ratio of 1.25, a quick ratio of 1.25 and a debt-to-equity ratio of 0.07. The company has a market capitalization of $382.63 million, a PE ratio of -9.08 and a beta of 1.70. The Rubicon Project has a one year low of $2.68 and a one year high of $7.75. The business has a 50 day moving average of $6.46.

The Rubicon Project (NYSE:RUBI) last posted its earnings results on Wednesday, May 1st. The software maker reported ($0.14) EPS for the quarter, beating the consensus estimate of ($0.20) by $0.06. The firm had revenue of $32.42 million during the quarter, compared to the consensus estimate of $31.20 million. The Rubicon Project had a negative return on equity of 23.77% and a negative net margin of 35.21%. As a group, analysts anticipate that The Rubicon Project will post -0.66 EPS for the current fiscal year.

In related news, CFO David Day sold 25,256 shares of the firm’s stock in a transaction dated Friday, May 17th. The stock was sold at an average price of $6.22, for a total value of $157,092.32. Following the sale, the chief financial officer now directly owns 305,841 shares of the company’s stock, valued at $1,902,331.02. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link. Also, Director Frank Addante sold 12,500 shares of the firm’s stock in a transaction dated Monday, July 15th. The shares were sold at an average price of $6.82, for a total value of $85,250.00. Following the completion of the sale, the director now directly owns 1,259,819 shares in the company, valued at $8,591,965.58. The disclosure for this sale can be found here. Over the last three months, insiders have sold 269,034 shares of company stock worth $1,656,259. 10.60% of the stock is currently owned by insiders.

A number of institutional investors have recently bought and sold shares of RUBI. Dimensional Fund Advisors LP raised its position in shares of The Rubicon Project by 1.0% during the fourth quarter. Dimensional Fund Advisors LP now owns 2,569,051 shares of the software maker’s stock worth $9,583,000 after acquiring an additional 25,922 shares during the last quarter. D. E. Shaw & Co. Inc. raised its position in shares of The Rubicon Project by 16.3% during the fourth quarter. D. E. Shaw & Co. Inc. now owns 1,241,389 shares of the software maker’s stock worth $4,630,000 after acquiring an additional 173,881 shares during the last quarter. BlackRock Inc. raised its position in shares of The Rubicon Project by 45.7% during the fourth quarter. BlackRock Inc. now owns 1,154,424 shares of the software maker’s stock worth $4,306,000 after acquiring an additional 362,122 shares during the last quarter. Acadian Asset Management LLC raised its position in shares of The Rubicon Project by 223.7% during the first quarter. Acadian Asset Management LLC now owns 555,128 shares of the software maker’s stock worth $3,375,000 after acquiring an additional 383,622 shares during the last quarter. Finally, Deutsche Bank AG raised its position in shares of The Rubicon Project by 350.1% during the fourth quarter. Deutsche Bank AG now owns 465,711 shares of the software maker’s stock worth $1,737,000 after acquiring an additional 362,237 shares during the last quarter. Hedge funds and other institutional investors own 63.30% of the company’s stock.

The Rubicon Project Company Profile

The Rubicon Project, Inc, together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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