Comparing Zagg (NASDAQ:ZAGG) & RealReal (NASDAQ:REAL)

RealReal (NASDAQ:REAL) and Zagg (NASDAQ:ZAGG) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, risk, valuation and profitability.


This table compares RealReal and Zagg’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
RealReal N/A N/A N/A
Zagg 3.51% 13.95% 6.35%

Valuation and Earnings

This table compares RealReal and Zagg’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
RealReal N/A N/A N/A N/A N/A
Zagg $538.23 million 0.36 $39.19 million $1.44 4.59

Zagg has higher revenue and earnings than RealReal.

Analyst Recommendations

This is a summary of recent recommendations and price targets for RealReal and Zagg, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RealReal 0 2 5 0 2.71
Zagg 0 1 0 0 2.00

RealReal currently has a consensus price target of $30.17, suggesting a potential upside of 23.89%. Zagg has a consensus price target of $15.00, suggesting a potential upside of 126.93%. Given Zagg’s higher probable upside, analysts plainly believe Zagg is more favorable than RealReal.

Insider and Institutional Ownership

0.1% of RealReal shares are owned by institutional investors. Comparatively, 76.8% of Zagg shares are owned by institutional investors. 5.2% of Zagg shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


Zagg beats RealReal on 7 of the 9 factors compared between the two stocks.

Zagg Company Profile

ZAGG Inc, together with its subsidiaries, designs, manufactures, and distributes mobile tech accessories for smartphones and tablets in the United States, Europe, and internationally. The company offers screen protection products; protective cases to protect device-specific mobile devices and tablets; power management products for tablets, smartphones, smartwatches, cameras, and other electronic mobile devices; power stations, wireless chargers, car and wall chargers, portable power products, and power wallets; earbuds, headphones, and speakers; and device specific keyboards and device agnostic keyboards under the ZAGG, InvisibleShield, mophie, IFROGZ, BRAVEN, Gear4, and HALO brands. It sells its products through indirect channels, including big box retailers, wireless retailers, domestic and international distributors, independent Apple retailers, university bookstores, and small independently owned consumer electronics stores, as well as directly to retailers or through distributors; and directly to consumers on its Websites at,,, and The company also sells its products to franchisees that operate cellphone repair locations, kiosks, and ZAGG branded stores in shopping malls and retail centers. ZAGG Inc is headquartered in Midvale, Utah.

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