Contrasting Social Reality (NASDAQ:SRAX) & Starco Brands (NASDAQ:STCB)

Social Reality (NASDAQ:SRAX) and Starco Brands (OTCMKTS:STCB) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, valuation, earnings, profitability, institutional ownership, risk and dividends.

Institutional & Insider Ownership

6.0% of Social Reality shares are owned by institutional investors. 10.8% of Social Reality shares are owned by insiders. Comparatively, 63.0% of Starco Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Volatility & Risk

Social Reality has a beta of 2.97, indicating that its share price is 197% more volatile than the S&P 500. Comparatively, Starco Brands has a beta of 1.44, indicating that its share price is 44% more volatile than the S&P 500.

Earnings and Valuation

This table compares Social Reality and Starco Brands’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Social Reality $9.88 million 2.88 $8.74 million $1.51 1.52
Starco Brands $130,000.00 3,671.31 -$440,000.00 N/A N/A

Social Reality has higher revenue and earnings than Starco Brands.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Social Reality and Starco Brands, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Social Reality 0 0 0 0 N/A
Starco Brands 0 0 0 0 N/A


This table compares Social Reality and Starco Brands’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Social Reality -88.86% -24.57% -13.45%
Starco Brands -45.34% N/A -114.39%


Social Reality beats Starco Brands on 5 of the 9 factors compared between the two stocks.

About Social Reality

Social Reality, Inc., a digital marketing and data management platform company, provides tools to reach and reveal audiences in the United States. The company's machine-learning technology analyzes marketing data to identify brands and content owners' core consumers and their characteristics across marketing channels. Its technology tools enable publishers and advertisers to maximize their digital advertising initiatives. The company offers Social Reality Ad Exchange (SRAX), a real time bidding (RTB) sell side and buy side representation technology, which assists publishers in delivering their media inventory to the RTB exchanges; and SRAXmd, an ad targeting and data platform for healthcare brands, agencies, and medical content publishers. It also provides SRAX Social, a social media and loyalty platform that allow brands to launch and manage their social media initiatives; SRAX app, a platform, which allows publishers and content owners to launch native mobile applications through its SRAX platform; SRAXfan tools enable brands and agencies to connect with sports fans at home, the stadium or out-of-home at gathering locations; and SRAXauto tools enable targeting and engagement with potential auto buyers at dealerships, auto shows, and at home across desktop and mobile environments. The company sells targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies across Facebook apps and Websites, as well as offers its services through in-house sales team. Social Reality, Inc. was founded in 2009 and is headquartered in Los Angeles, California.

About Starco Brands

Starco Brands, Inc. develops and markets a range of consumer packaged products in the United States. It provides products in various categories, including household cleaning, personal care, food, beverage and spirits, DIY hardware, and arts and crafts. The company sells its products through various retailers, as well as through online retailers. The company was formerly known as Insynergy Products, Inc. and changed its name to Starco Brands, Inc. in September 2017. Starco Brands, Inc. was founded in 2010 and is based in Santa Monica, California.

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