Reviewing Tuniu (NASDAQ:TOUR) and Boomer (OTCMKTS:BOMH)

Tuniu (NASDAQ:TOUR) and Boomer (OTCMKTS:BOMH) are both small-cap computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, profitability, earnings, risk, analyst recommendations, institutional ownership and dividends.


This table compares Tuniu and Boomer’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Tuniu -297.92% -58.95% -27.48%
Boomer N/A N/A N/A

Valuation and Earnings

This table compares Tuniu and Boomer’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Tuniu $69.01 million 5.27 -$200.45 million N/A N/A
Boomer $11.47 million 1.35 -$15.56 million N/A N/A

Boomer has lower revenue, but higher earnings than Tuniu.

Analyst Ratings

This is a summary of current ratings and target prices for Tuniu and Boomer, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tuniu 0 0 0 0 N/A
Boomer 0 0 1 0 3.00

Insider and Institutional Ownership

13.2% of Tuniu shares are owned by institutional investors. 76.1% of Tuniu shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.


Boomer beats Tuniu on 5 of the 9 factors compared between the two stocks.

Tuniu Company Profile

Tuniu Corporation operates as an online leisure travel company. The company offers a selection of packaged tours, including organized and self-guided tours; and other travel-related services, such as tourist attraction tickets selling, visa application services, accommodation reservation, financial services, and hotel booking services, as well as air, train, and bus ticketing for leisure travelers. It also provides car rental and insurance services, financial services, as well as advertising services to tourism boards and bureaus. The company offers its products and services through various online and offline channels comprising the website; mobile platform; a primary call center in Nanjing; a regional call center in Suqian; and other offline retail stores in China. Tuniu Corporation was founded in 2006 and is headquartered in Nanjing, China.

Boomer Company Profile

Boomer Holdings Inc., through its subsidiaries, provides various wellness products and services. It operates through Boomer E-Commerce, Boomer Wholesale, and Boomer Vietnam divisions. The company is involved in the research, development, acquisition, licensing, and sale of specialized natural products, including pain relief roll-ons; instafreeze pain rubs; immune gummies and tinctures, immune shots, and immune strength packages; pet supplements; massage oils; libido-enhancing supplements; and sunscreen products and lip balms. It also provides cloth face masks, gloves, gaiters, gowns, PPE pack covers, safety glasses, and sanitizers. The company sells its products online at, BoomerNaturalsWholesale. com,, and, as well as though Boomer Naturals retail stores, approximately 8,000 CVS retail locations, Tommy Bahama retail locations, resorts and golf shops, chiropractic offices, specialty stores, and nail salons. Boomer Holdings, Inc. is headquartered in Las Vegas, Nevada.

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