LQR House Inc. Changes Ticker Symbol to “YHC” Effective December 16, 2024

On December 13, 2024, LQR House Inc. (NASDAQ: LQR) announced its decision to alter its ticker symbol from “LQR” to “YHC,” with the change set to take effect on December 16, 2024. The Company, known for its specialization in the spirits and beverage industry through its e-commerce platform, sees this modification as a strategic move as it transitions to a new trading symbol.

The adjustment in the ticker symbol comes as LQR House aims to align its corporate identity with a fresh strategic vision, backed by the expertise and guidance of its recently appointed board members, Yilin Lu and Hong Chun Yeung. Both new board members bring extensive experience in capital markets, with backgrounds including leadership roles in renowned organizations like Cantor Fitzgerald Capital Market in Hong Kong and Goldman Sachs, positioning them to drive profitability and unlock growth opportunities for LQR House, particularly in Asian markets.

“YHC,” the new ticker symbol, holds significance as it translates to “one bottle” in the native language of the newly appointed board members, symbolizing the Company’s commitment to fostering unity among cultures and communities through the shared experience of spirits.

Sean Dollinger, the Chief Executive Officer of LQR House, expressed his thoughts on the transition, stating, “While we’ve always loved the ‘LQR’ ticker symbol, our priority is creating long-term value for our shareholders. We believe it’s essential to follow the strategic guidance of our newest board members, who bring significant expertise and connections in Asian capital markets. This change is bittersweet for me, but I’m confident it represents the fresh perspective and momentum the Company needs to grow and garner the attention it truly deserves.”

The rebranding of the ticker symbol signifies LQR House’s commitment to a forward-looking strategy centered on global engagement, innovative e-commerce solutions, and expanding its footprint in key markets. Beyond symbolizing a fresh direction for the Company, this move signals a drive towards increasing visibility and growth in the continually evolving e-commerce landscape.

Founded with the aim of evolving as a key player in the wine and spirits e-commerce sector, LQR House operates CWSpirits.com, a leading alcohol marketplace offering a diverse range of premium spirits, wines, and champagnes. Utilizing a technology-driven approach, LQR House leverages software, data analytics, and artificial intelligence to enhance consumer experiences and aims to provide tailored marketing solutions within the alcohol industry through its specialized marketing agency services.

As LQR House moves forward with the shift in its ticker symbol, it seeks to establish a robust presence in the e-commerce sphere while continuously enhancing its offerings and facilitating a seamless consumer experience in the alcohol industry.

For further information, please refer to the Company’s press release dated December 13, 2024, attached as Exhibit 99.1 to the current Form 8-K filing.

This article was generated by an automated content engine and was reviewed by a human editor prior to publication. For additional information, read LQR House’s 8K filing here.

LQR House Company Profile

LQR House Inc provides digital marketing and brand development services for the alcoholic beverage business in the United States. Its primary business includes the development of limited batch spirit brands and marketing internal and external brands through its CWS Platform. The company serves individual consumers, wholesalers, and third-party alcohol brands.