Contrasting SOBR Safe (NASDAQ:SOBR) & IDW Media (OTCMKTS:IDWM)

IDW Media (OTCMKTS:IDWM) and SOBR Safe (NASDAQ:SOBR) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, profitability, earnings, dividends and valuation.

Earnings and Valuation

This table compares IDW Media and SOBR Safe’s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
IDW Media	$26.71 million	0.26	-$4.93 million	($0.37)	-1.14
SOBR Safe	$40,000.00	194.38	-$12.35 million	N/A	N/A

IDW Media has higher revenue and earnings than SOBR Safe.

Analyst Ratings

This is a breakdown of recent ratings and price targets for IDW Media and SOBR Safe, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
IDW Media	0	0	0	0	N/A
SOBR Safe	0	0	0	0	N/A

Insider and Institutional Ownership

0.4% of IDW Media shares are owned by institutional investors. Comparatively, 7.9% of SOBR Safe shares are owned by institutional investors. 28.5% of IDW Media shares are owned by insiders. Comparatively, 10.0% of SOBR Safe shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares IDW Media and SOBR Safe’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
IDW Media	-12.15%	-17.74%	-13.93%
SOBR Safe	-7,711.16%	-166.52%	-109.78%

Volatility and Risk

IDW Media has a beta of 0.46, indicating that its stock price is 54% less volatile than the S&P 500. Comparatively, SOBR Safe has a beta of 1.13, indicating that its stock price is 13% more volatile than the S&P 500.

Summary

IDW Media beats SOBR Safe on 6 of the 9 factors compared between the two stocks.

About IDW Media

IDW Media Holdings, Inc., a diversified media company, engages in the publishing and television entertainment businesses worldwide. It operates through IDW Publishing and IDW Entertainment segments. The IDW Publishing segment publishes comic books, graphic novels, and digital content through its imprints IDW, Top Shelf Productions, and Artist's Editions. The IDW Entertainment segment develops, produces, and distributes content in various formats, including film and television. The company was formerly known as CTM Media Holdings, Inc. and changed its name to IDW Media Holdings, Inc. in July 2015. IDW Media Holdings, Inc. was incorporated in 2009 and is headquartered in Newark, New Jersey.

About SOBR Safe

SOBR Safe, Inc., a hardware and software company, develops non-invasive alcohol detection, biometric identity verification, and real-time cloud-based alerts and reporting systems in North America. The company offers SOBRcheck, a stationary identification and alcohol monitoring product; SOBRsure, a transdermal, alcohol-detecting wearable band; and SOBRSafe software platform for non-invasive alcohol detection and identity verification. Its SOBRSafe, a software platform for non-invasive alcohol detection and identity verification solution have applications in probation management, fleet & facility, outpatient alcohol rehabilitation, and youth drivers. The company was founded in 2004 and is headquartered in Greenwood Village, Colorado.