L’Oréal (OTCMKTS:LRLCY) Sets New 12-Month Low – What’s Next?

L’Oréal S.A. (OTCMKTS:LRLCY)’s stock price hit a new 52-week low during mid-day trading on Wednesday . The stock traded as low as $72.20 and last traded at $72.57, with a volume of 292445 shares changing hands. The stock had previously closed at $75.85.

Analyst Ratings Changes

A number of equities analysts have issued reports on LRLCY shares. Jefferies Financial Group raised shares of L’Oréal from an “underperform” rating to a “hold” rating in a report on Wednesday, August 14th. DZ Bank lowered shares of L’Oréal from a “buy” rating to a “hold” rating in a research note on Thursday, October 24th. BNP Paribas downgraded L’Oréal from a “neutral” rating to an “underperform” rating in a research note on Tuesday, September 10th. Finally, JPMorgan Chase & Co. cut L’Oréal from a “neutral” rating to an “underweight” rating in a research note on Wednesday, October 16th. Two equities research analysts have rated the stock with a sell rating, three have assigned a hold rating and two have assigned a buy rating to the stock. According to data from MarketBeat, the company has an average rating of “Hold”.

L’Oréal Stock Performance

The firm’s 50-day moving average price is $82.55 and its 200-day moving average price is $88.34. The company has a debt-to-equity ratio of 0.13, a current ratio of 1.01 and a quick ratio of 0.73.

L’Oréal Company Profile

L'Oréal SA, through its subsidiaries, manufactures and sells cosmetic products for women and men worldwide. The company operates through four divisions: Consumer Products, L'oréal Luxe, Professional Products, and Dermatological Beauty. It offers skincare, make-up, hair colourants, haircare, perfumes, and hygiene products.