Contrasting MARA (NASDAQ:MARA) and SOS (NYSE:SOS)

SOS (NYSE:SOS) and MARA (NASDAQ:MARA) are both business services companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, earnings, profitability, valuation and risk.

Volatility & Risk

SOS has a beta of 1.37, meaning that its share price is 37% more volatile than the S&P 500. Comparatively, MARA has a beta of 5.52, meaning that its share price is 452% more volatile than the S&P 500.

Valuation & Earnings

This table compares SOS and MARA”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SOS	$92.42 million	0.10	-$3.65 million	N/A	N/A
MARA	$387.51 million	22.36	$261.17 million	$0.79	34.08

MARA has higher revenue and earnings than SOS.

Insider & Institutional Ownership

1.9% of SOS shares are owned by institutional investors. Comparatively, 44.5% of MARA shares are owned by institutional investors. 2.7% of SOS shares are owned by insiders. Comparatively, 1.0% of MARA shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Profitability

This table compares SOS and MARA’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SOS	N/A	N/A	N/A
MARA	27.48%	-8.40%	-6.92%

Analyst Ratings

This is a summary of recent ratings and price targets for SOS and MARA, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SOS	0	0	0	0	0.00
MARA	1	5	4	0	2.30

MARA has a consensus target price of $23.33, suggesting a potential downside of 13.32%. Given MARA’s stronger consensus rating and higher possible upside, analysts plainly believe MARA is more favorable than SOS.

Summary

MARA beats SOS on 9 of the 12 factors compared between the two stocks.

About SOS

SOS Limited provides data mining and analysis services to corporate and individual members in the People's Republic of China. It provides marketing data, technology, and solutions for insurance companies; emergency rescue services; and insurance product and health care information portals. The company operates SOS cloud emergency rescue service software as a service platform that offers basic cloud products, such as medical rescue, auto rescue, financial rescue, and life rescue cards; cooperative cloud systems, including information rescue center, intelligent big data, and intelligent software and hardware; and information cloud systems, such as newsToday and E-commerce Today, 10086 hot-line center, information security services, and marketing-related data. It also focuses on cryptocurrency mining, blockchain-based insurance, and security management businesses. The company serves insurance companies, financial institutions, medical institutions, healthcare providers, and other service providers in the emergency rescue services industry. The company is based in Qingdao, the People's Republic of China.

About MARA

MARA Holdings, Inc. operates as a digital asset technology company that mines digital assets with a focus on the bitcoin ecosystem in United States. The company was formerly known as Marathon Digital Holdings, Inc. and changed its name to MARA Holdings, Inc. in August 2024. MARA Holdings, Inc. was incorporated in 2010 and is headquartered in Fort Lauderdale, Florida.