Taboola.com (NASDAQ:TBLA) versus Sportradar Group (NASDAQ:SRAD) Head-To-Head Analysis

Sportradar Group (NASDAQ:SRAD) and Taboola.com (NASDAQ:TBLA) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, risk, valuation and earnings.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Sportradar Group and Taboola.com, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sportradar Group	0	1	8	0	2.89
Taboola.com	0	3	3	0	2.50

Sportradar Group presently has a consensus price target of $24.67, indicating a potential upside of 10.51%. Taboola.com has a consensus price target of $4.50, indicating a potential upside of 54.11%. Given Taboola.com’s higher probable upside, analysts plainly believe Taboola.com is more favorable than Sportradar Group.

Risk and Volatility

Sportradar Group has a beta of 2.19, meaning that its stock price is 119% more volatile than the S&P 500. Comparatively, Taboola.com has a beta of 1.33, meaning that its stock price is 33% more volatile than the S&P 500.

Insider and Institutional Ownership

42.9% of Taboola.com shares are owned by institutional investors. 85.0% of Sportradar Group shares are owned by company insiders. Comparatively, 22.4% of Taboola.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Sportradar Group and Taboola.com’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sportradar Group	5.61%	6.69%	2.63%
Taboola.com	-1.96%	-1.68%	-1.04%

Valuation and Earnings

This table compares Sportradar Group and Taboola.com”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sportradar Group	$1.11 billion	22.42	$37.51 million	$0.12	186.00
Taboola.com	$1.77 billion	0.49	-$82.04 million	($0.01)	-292.00

Sportradar Group has higher earnings, but lower revenue than Taboola.com. Taboola.com is trading at a lower price-to-earnings ratio than Sportradar Group, indicating that it is currently the more affordable of the two stocks.

Summary

Sportradar Group beats Taboola.com on 11 of the 14 factors compared between the two stocks.

About Sportradar Group

Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in the United Kingdom, the United States, Malta, Switzerland, and internationally. Its sports data services to the bookmaking under the Betradar brand name, and to the international media industry under the Sportradar Media Services brand name. The company offers mission-critical software, data, and content to sports leagues and federations, betting operators, and media companies. It also provides sports entertainment, gaming, and sports solutions, as well as live streaming solution for online, mobile, and retail sports betting. In addition, its software solutions address the entire sports betting value chain from traffic generation and advertising technology to the collection, processing, and extrapolation of data and odds, as well as to visualization solutions, risk management, and platform services. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.

About Taboola.com

Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web to users. The company was incorporated in 2006 and is headquartered in New York, New York.