Reviewing Zhibao Technology (NASDAQ:ZBAO) and GoHealth (NASDAQ:GOCO)

Zhibao Technology (NASDAQ:ZBAO) and GoHealth (NASDAQ:GOCO) are both small-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, dividends, earnings and valuation.

Insider & Institutional Ownership

24.2% of GoHealth shares are held by institutional investors. 35.0% of GoHealth shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Zhibao Technology and GoHealth”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zhibao Technology	$183.67 million	0.22	N/A	N/A	N/A
GoHealth	$798.89 million	0.41	-$63.26 million	($1.72)	-8.35

Zhibao Technology has higher earnings, but lower revenue than GoHealth.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Zhibao Technology and GoHealth, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zhibao Technology	0	0	0	0	0.00
GoHealth	0	1	0	0	2.00

GoHealth has a consensus price target of $13.00, suggesting a potential downside of 9.53%. Given GoHealth’s stronger consensus rating and higher probable upside, analysts plainly believe GoHealth is more favorable than Zhibao Technology.

Profitability

This table compares Zhibao Technology and GoHealth’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Zhibao Technology	N/A	N/A	N/A
GoHealth	-4.32%	-17.17%	-4.58%

Summary

GoHealth beats Zhibao Technology on 6 of the 9 factors compared between the two stocks.

About Zhibao Technology

Zhibao Technology Inc., through its subsidiaries, provides digital insurance brokerage services in China. It also offers managing general underwriter services; and offline insurance brokerage consulting services. The company was founded in 2015 and is based in Shanghai, China.

About GoHealth

GoHealth, Inc. operates as a health insurance marketplace and Medicare-focused digital health company in the United States. The company operates a technology platform that leverages machine-learning algorithms of insurance behavioral data to optimize the process for helping individuals find the health insurance plan for their specific needs. It provides Medicare plans, including Medicare Advantage, Medicare Supplement and Prescription Drug, and Medicare Special Needs Plans. The company also offers partner marketing services. It sells its products through carriers and online platform, as well as independent and external agencies. The company was founded in 2001 and is headquartered in Chicago, Illinois.